Stepping into some of the newer fitness facilities today is like entering a multi-media showroom. Walls of televisions greet you, while the latest chart-toppers play overhead.

Exercisers sweat to different rhythms delivered through individual headphones.

Increasingly, facility managers are turning to entertainment as a new weapon in the battle against attrition.

And, since cheaper and simpler technology is allowing even the smallest facilities greater access to equipment, pumping up the options could prove to be a winning strategy for retaining and expanding facility membership.